Building Managerial Excellence – BBA in General Management
Overview
BBA (General Management) is a 3-year undergraduate program designed to build strong foundations in business and management. The course equips students with core managerial, leadership, and strategic decision-making skills across diverse business domains. Through case studies, projects, and industry exposure, students gain practical insights into real-world management.
Highlights:
- Gain a strong foundation in core business and management principles.
- Learn strategic decision-making and problem-solving skills.
- Develop leadership and communication abilities for effective management.
- Acquire practical exposure through case studies, projects, and internships.
Course Description
The program provides a holistic curriculum that covers core areas such as Marketing, Finance, Human Resource Management, and other essential disciplines, equipping you with a thorough understanding of the diverse business environment and its requirements. Through this extensive learning journey, you will cultivate a broad skill set that prepares you to address complex business challenges with competence, confidence, and adaptability.
Program Duration:
3 Years (6 Semesters)
Eligibility:
- 10+2 in any discipline from a recognized Central / State Board or its equivalent.
- Admission procedures are in accordance with the guidelines of Guru Nanak University, established under the Telangana State Private Universities Act, No. 11 of 2024.
Program Objectives:
- Exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyse Indian and global business environments with ability to apply learning in different contexts.
- Develop an ability to solve problems and provide solutions and facilitate informed decision making.
- Build research skills to cultivate an in-depth understanding of Indian and Global Business Environment.
Faculty & Infrastructure Facilities
Expert Faculty
- Ph.D. holders and Experienced Faculty from Academic and Industry
- Guest lecturers from industry and other Elite Academic Institutions.
Infrastructure & Labs
- Communication lab
- IT lab
- ICT classrooms
Admission Process
Step-by-Step Guide:
- Application – Online/Offline form submission
- Verification – Document scrutiny
- Merit List/Entrance – As per institution policy
- Counseling & Admission
- Orientation & Induction Program
Documents Needed:
- 10th & 12th mark sheets
- Transfer/Migration Certificate
- ID & passport size photos
Career Opportunities
Job Roles:
- Marketing Manager
- Retail Manager
- Content Strategist
- Account Manager
- Human Resources Manager
- Business Consultant
- Digital Marketing Specialist, etc.
Industry Domains
- Banking & Financial Services
- Marketing & Advertising
- Retail & E-commerce
- Information Technology & IT Services
- Healthcare & Hospital Management
- Hospitality & Tourism
- Consulting & Business Services
- Manufacturing & Supply Chain
- Telecommunications & Media
- Startups & Entrepreneurship