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B.A (Fashion Marketing & Management)

Program Details

Our BA in Fashion Marketing and Management is designed to provide our students with the most up-to-date information about the fashion industry and retail enterprises. This curriculum offers students to obtain a good understanding and expertise in other subjects related to fashion administration, such as accounting, finance, marketing, and operations.

Students graduate with the knowledge and skills to perform meaningful market/consumer research and forecast trends. It also gives them the skills they need to gather information on consumer and fashion buying behaviour. We provide courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product creation, and luxury brand management, allowing our students to enhance their industry expertise based on their personal interests.

This programme ensures that students develop a unique and visionary marketing approach. Academics and instructional methods support our objective to help students develop their creative and analytical skills in order to compete in the fashion industry. Graduates will learn transferable skills including teamwork and leadership, which will help them advance in their careers and secure admission to top graduate institutions throughout the world.

Career prospects:

Jobs directly relevant to this degree are, Fashion & Luxury Merchandising, Brand Management, Public Relations, Fashion & Luxury Buying, Retail / Sales, Marketing / Advertising, Ecommerce / Social Media, Visual Presentation/Styling.

Eligibility Criteria: 

Passed 10+2 examination